What both versions have in common
Free and Pro share the same core: automatic detection of wa.me and api.whatsapp.com links across your entire WordPress site, a per-click log in wp-admin, and zero setup beyond activating the plugin. No shortcodes, no configuration, no Google Tag Manager. Install, activate, and every WhatsApp click is tracked from that moment forward.
Where Free stops and Pro begins
Free gives you the what — which page, when, from which country. Pro gives you the why — which campaign, which UTM source, which referrer pattern is driving conversions. For businesses running paid campaigns or multiple landing pages, that gap is where the $9/month earns itself back.
WhatsLink Free: what you get at no cost
WhatsLink Free is the version published on WordPress.org. After activation, it immediately begins logging every click on WhatsApp links across your site — no setup required.
Each entry in the click log contains:
- The page where the click happened (title + URL)
- The visitor’s country
- The referrer (where they came from before landing on your page)
- The date and time
This is enough to answer basic questions: which page drives the most WhatsApp contacts, and which days or hours see the most activity. For a site that’s just getting started with tracking, Free is a complete solution.
WhatsLink PRO: what the upgrade adds
PRO is the version sold on wpsani.store at $9/month. It extends the same click log with four additions:
**UTM parameters per click.** Every click records the UTM source, medium, and campaign passed in the URL. If you send traffic via Google Ads with `?utm_source=google&utm_medium=cpc&utm_campaign=spring-promo`, PRO logs that against each WhatsApp click. You know exactly which campaign drove each WhatsApp contact.
**Trend charts.** A graph of click volume over time, filterable by page. Useful for spotting which pages are improving and which are dropping without exporting data manually.
**CSV export.** Download the full click log as a spreadsheet. Useful for sharing with clients, importing into other tools, or doing custom analysis.
**Daily email report.** A summary of yesterday’s clicks sent to your inbox every morning. No need to log into wp-admin to stay on top of performance.
Which version is right for you
**Use Free if:** you want basic click visibility with zero cost, you don’t run paid campaigns, and you’re not reporting click data to clients or stakeholders.
**Use PRO if:** you run Google Ads, Meta, or any campaign with UTM parameters; you have multiple landing pages and want to compare their performance; or you need to show clients which campaigns generate WhatsApp contacts.
The upgrade path is clean: install Free, see whether the data is enough, upgrade if it isn’t. All click history carries over automatically.
Pricing and what /month means in practice
PRO is $9/month with no annual commitment. One WhatsApp contact that converts to a client typically exceeds that amount. The question isn’t whether it’s affordable — it’s whether your volume of WhatsApp traffic is high enough to make attribution data actionable.
If you’re getting more than a handful of WhatsApp clicks per week from different sources or campaigns, PRO will show you patterns you can act on.
Read next
- WhatsApp Analytics: Track Website Clicks & Chat Stats
- How to Track WhatsApp Button Clicks in WordPress (No Code)
- Best WhatsApp Click Tracker Plugins for WordPress (2026)
- How to See Who Clicked Your WhatsApp Link
- WhatsApp UTM Tracking: How to Attribute WhatsApp Traffic
- WhatsLink FREE — Download at No Cost
- WhatsLink PRO — Full Analytics Suite
- Free: per-click log (page, country, referrer, timestamp)
- Free: works on all post types — pages, WooCommerce, custom
- PRO: UTM source, medium, campaign per click
- PRO: trend charts — click volume over time, per page
- PRO: CSV export of the full click log
- PRO: daily email report with click summary
FAQ
Is WhatsLink Free really free?
Yes. WhatsLink Click Tracker Free is available on WordPress.org at no cost, with no usage limits. It tracks every WhatsApp click on your site and stores the data in your WordPress database.
What does WhatsLink PRO add over the free version?
PRO adds UTM parameter tracking (source, medium, campaign per click), trend charts showing click volume over time per page, CSV export of the full click log, and a daily email report. Free only shows the basic click log.
Can I upgrade from Free to PRO without losing data?
Yes. PRO reads the same click data table as Free. All clicks logged by the free version remain visible after upgrading. No migration or re-tracking needed.
Do I need Google Tag Manager to use WhatsLink?
No. Both Free and PRO work entirely within WordPress — no GTM, no external scripts, no code. The plugin hooks into WordPress link click events directly.
When does the PRO version pay for itself?
If you're running any paid campaign (Google Ads, Meta, email) that ends with a WhatsApp contact, UTM tracking in PRO closes the attribution loop. Knowing which campaign generated WhatsApp leads is typically worth far more than $9/month.