WhatsApp Analytics: How to Analyse Chat Stats and Track Clicks from Your Website

What this guide covers

This guide explains how WhatsApp analytics actually work, what you can and cannot analyse inside chat conversations, and how to measure WhatsApp engagement coming from your website.

Why most “WhatsApp stats” tools are misleading

Many tools claim to analyse WhatsApp chats directly. In reality, most reliable analytics focus on tracking click behaviour before users enter WhatsApp — which is often more useful for businesses.

People search for WhatsApp analytics, chat stats, or a WhatsApp analyzer because they want to understand what’s happening in their conversations — or, more commonly, what happens before a conversation starts (for example, when someone clicks a WhatsApp button on a website).

This guide explains what you can realistically measure, how to analyse WhatsApp chat exports, and how to get reliable stats for WhatsApp coming from your WordPress site (pages, posts, WooCommerce products).

What is WhatsApp analytics?

“WhatsApp analytics” is an umbrella term that can mean two very different things:

• Chat analysis: analysing an exported WhatsApp chat (a .txt file) to understand message volume, peaks, response patterns, and conversation trends.
• Click tracking: tracking how many people click a WhatsApp link/button from your website and where those clicks come from (page, product, campaign).

Most people looking for “chat stats for WhatsApp” actually need the second one: click tracking that tells you which content generates WhatsApp leads.

Can you see stats directly inside WhatsApp?

For personal WhatsApp accounts, there’s no built-in dashboard that shows detailed analytics for individual chats. WhatsApp Business offers a few basic counters (sent, delivered, read, received), but it still doesn’t provide deep analytics like funnels, conversion attribution, or page-level sources.

That’s why most reliable “WhatsApp analytics” setups focus on tracking the event that you control: the click from your website into WhatsApp.

How to analyse a WhatsApp chat export (manual method)

If your goal is to analyse a conversation, the most straightforward method is exporting the chat and analysing the text file.

Step 1: Export the chat

On WhatsApp you can export a chat as a text file (with or without media). Once you have the export, you can open it and process it.

Step 2: Extract useful “chat stats”

From the exported file you can estimate:

• messages per day / week
• peak hours (when conversations usually happen)
• conversation bursts (spikes that correlate with events)
• average response delay (approximate)

This method is useful for qualitative insights, but it is not real-time and it doesn’t tell you which marketing page, product, or campaign generated the chat in the first place.

The most practical WhatsApp analytics: tracking clicks from your website

If you run a website, the highest-value “stats for WhatsApp” usually come from understanding what people clicked before opening WhatsApp.

Examples:

• Which product page generates the most WhatsApp chats?
• Which blog post drives the most WhatsApp leads?
• Did the new CTA button increase WhatsApp clicks?
• What happened after you changed your hero copy?

This approach works even if WhatsApp itself gives you limited stats, because the measurement happens on your site.

How to track WhatsApp clicks in WordPress

On WordPress, you can track WhatsApp clicks by logging interactions with common WhatsApp link formats such as:

• wa.me/ links
• api.whatsapp.com/send links
• WhatsApp buttons in WooCommerce product pages

A dedicated tracking plugin can record each click and show a searchable log in your WordPress dashboard.

For example, WhatsLink Click Tracker (Free) tracks WhatsApp link clicks on your site and provides a clear click log you can filter and search inside WordPress.

What you can measure with click tracking

Once click tracking is enabled, your “WhatsApp analytics” becomes actionable. You can see:

• timestamp of each click
• page / post / product name
• post type and permalink (useful for audits)
• click trends over time (if you export or chart)

If you want more advanced reporting (exports, charts, additional fields), you can use the Pro version: WhatsLink Click Tracker Pro.

Chat analytics vs “intent analytics”

It helps to separate two goals:

• Analyse WhatsApp chat: understand what happens inside the conversation (manual export analysis).
• Analyse WhatsApp intent: understand why the conversation started and which content triggered it (website click tracking).

For marketing and growth, intent analytics is usually the fastest way to improve results because it connects WhatsApp clicks to specific pages and decisions you can change.

FAQ

Can I get WhatsApp analytics for free?

You can get basic insights by exporting chats and analysing them manually. For website-driven analytics, you can start with a free click-tracking plugin like WhatsLink Click Tracker Free.

Is “WhatsApp analyzer” safe to use?

Be cautious with tools that ask for message access or claim to “read” your WhatsApp conversations. A safer approach is analysing exported chats locally or tracking clicks on your own website.

What is the best way to get stats for WhatsApp from my website?

Track WhatsApp link clicks from your pages and products. That’s the cleanest way to know which content generates WhatsApp leads, and it works regardless of WhatsApp’s internal limitations.

Official sources

• WhatsApp Business (official)
• WhatsApp FAQ (official)

FAQ